The only place in the United States that coffee  is grown today is the state of Hawaii. It is grown in the volcanic mountains of Kona, Kona Coffee, and is highly desirable and sought after by coffee connoisseurs.

Coffee beans are best grown in an area known as the bean belt. It circles the world between the Tropics of Capricorn and Cancer. Some of the top producing countries according to the National Coffee Association of the United States are Brazil of course, Columbia, Indonesia and Vietnam. Coffee plants prefer mild temperatures, shaded sun, lots of rain and rich soil. There growth is affected by altitudes as well as the soil and climate.

There are two basic varieties Robusta and Arabica beans, with Arabica beans being the ones discovered by the goats. However, if it is the caffeine kick you are looking for and don’t mind the bitter taste, Robusta beans offer 50% more caffeine than Arabica beans. They are also sturdier being able to withstand hotter temperatures and drier weather.

No matter what your preference, all  coffee lovers  owe a gratitude of thanks to that herd of goats and the herder from Ethiopia and the dance of the coffee bean bush so many years ago. Where would we be today without those goats and their discovery? As a country we would probably be a lot sleepier, less jittery and made grumpier. Thank you Mr. Goat Herder!

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The problems with building a business of your very own are plentiful. The first hurtle to overcome is that the average first time business owner doesn’t know beans about coffee much less about the market, building a business plan, or operating a business. This is problematic if you are pursuing something as specialized as coffee for your business. A coffee franchise does not only provide a product and concept for running a business but also provides valuable training on the product as well as the process of running a business. This knowledge alone is well worth the franchise fee when you choose a great partnership for your business.
Coming up with a concept that is unique and trendy is another problem that most first time business owners face. It’s great if you have a fabulous concept and the know how to implement that concept it can be disastrous if you are lacking one or the other however. The coffee franchise builds upon someone else’s concept and implementation. This means that you learn from the trial and error of other people saving time and money in the process while turning over an even great profit much sooner than if you were building your own business from the ground floor.

A coffee franchise is often preceded by its reputation. This is another benefit that is huge when it comes to expensive advertising and name recognition. If you have a name that people know before they walk in the door then your customers know what to expect and you will have customers that come to you because they tried the franchise elsewhere and liked it. People enjoy doing what is familiar to them for the most part and you can capitalize on the efforts of others to build a reputation to catapult your own.

Franchises are essentially partnerships. The parent company is dedicated to your success because they have their name attached to your store. While they aren’t necessarily silent partners in the running of your business (as most franchises have very strict formulas for success) they are going to make their best effort to help you succeed as a partner rather than a competitor. This is good for you as a coffee franchise owner as you have someone that is willing to help you succeed. Most people going it alone are doing just that and have no one there to help them work through the rough spots or offer training, education, or encouragement.

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